Toyota - START YOUR IMPOSSIBLE!
TOYOTA – GLOBAL MOBILITY PARTNER OF INTERNATIONAL OLYMPIC AND PARALYMPIC
Toyota became the official worldwide mobility partner of the International Olympic and Paralympic Committees back in 2015 for the 2017-2024 period, covering the Winter Games of PyeongChang 2018 (Korea) and Beijing 2022 (China) and the Summer Games of Tokyo 2020 (Japan) and Paris 2024 (France).
“Under this Olympic and Paralympic flag, let us reaffirm the power of sport to bring people together.” AKIO TOYODA, President, Toyota Motor Corporation
Toyota is the first ever global company that has become global mobility partner for both Olympic and Paralympic organizations. Toyota strives to develop products that inspire a spirit of adventure and take people anywhere they want to go. With this partnership, Toyota wants to support the sports and take an active role in creating ever better mobility solutions that can help athletes achieve their goals. At the same time, Toyota wants to promote the spirit of sports in bringing together people around the World.
START YOUR IMPOSSIBLE
Toyota created a global initiative that become a first ever Toyota global campaign under the tagline “START YOUR IMPOSSIBLE” to highlight the stories of reaching “the impossible”. People have their dreams that often seem unreachable and impossible. Athletes around the world, with their stories of reaching and breaking records, setting the limits higher and higher, give the inspiration to everyone of making the impossible – possible. Working with the International Olympic and Paralympic Committees to help athletes reach their dreams is just one part of Toyota wholehearted commitment to unleashing human potential through the power of movement. Helping people to exceed their expectations is in the core of motivation for everything Toyota does, and every drop of effort is a step towards that goal.